Word: brandsness
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As for the tax-free liquor available at military clubs on Okinawa, TIME should point out that the Okinawan government levies a ridiculous 200% tax on all beer and 180% tax on liquor brought to the island, making prices in local nonmilitary bars astronomical. A bottle of Japanese beer in...
What really brought on the new ground rules was an aggressive campaign introducing the new filter brand Life last fall, which resulted in a formal FTC complaint against Brown & Williamson Tobacco Corp. for false filter advertising claims. The Life ads convinced the FTC something had to be done for the...
More in anger than in wisdom, Chairman Rosser Reeves, 49, of Ted Bates & Co., took pen in hand and wrote one of the most remarkable ads in recent years. Splashed full page in seven major newspapers last week at a cost of $23,574, it was Reeves's rebuttal...
A German looked incredulously at the assortment of popular-priced cigarettes in a store in Bonn last week. "Are these real Luckies?" he asked, pointing to the familiar white pack with the red bull's-eye. They were, and the price was only 24? for a pack of twelve...
Germans first got a taste for U.S. cigarettes after World War II, when there was no domestic industry to speak of and a carton of "Amis" sold by a U.S. G.I. brought as much as $200 on the black market. Even after German cigarette makers got back in production, smokers...