Word: brandsness
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Millions of families with incomes not nicked by the recession were gripped by a mood of tight-fisted caution. Liquor dealers reported a drastic switch from costlier to cheaper brands. Chain-store sales were brisker than in booming early-1957 because many housewives were forgoing the comparative serenity of the...
Old Figures? Hearing the blast, the U.S. tobacco industry quickly replied. Said P. Lorillard President Lewis Gruber: "Our advertising has been and is scrupulously honest and truthful. Our claim has been a simple statement of fact-Kent filters best of all the leading filter brands. These are facts, and they...
In so far as gastric tolerance is concerned, no published report to date approaches, in our opinion, the caliber of our recent Michigan study. There, tablets of Bufferin, the four leading commercial brands of aspirin, and an inert placebo were administered on different occasions to each of 146 human subjects...
There are already 15 brand names under which meprobamate is being sold, with applications pending for 65 more. Atraxin leads the field with 1957 sales of $1,250,000; next comes Harmonin, then Equanil; the old original Miltown is fourth. It is priced at ten tablets for 83 ?; most home...
¶Joseph Frederick Cullman III, 45, executive vice president of Philip Morris Inc. (Philip Morris, Marlboro, Parliament), was elected president and chief executive officer to succeed O. Parker McComas, who died of a heart attack last week at 62. "Joe Third" Cullman had been groomed by McComas since he joined...