Word: brandsness
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As a matter of fact, the quartet is fairly insipid, but Citizen Kane remains an exciting film. Welles invented and perfected his style all at once, and it is this instant mastery that brands him a genius far more than his originality.
Television has its faults as an advertising medium, said Cone. Its aim is indiscriminate and low. But the newcomer also has some distinct virtues as a vendor. "There are certain areas in advertising and selling where the sheer size of its audience, combined with the low cost of reaching it...
The jovial hero of this Horatio Alger story is Charles W. Lubin, 58, president of the Kitchens of Sara Lee. Like all Alger heroes, Lubin ascribes his success to a simple formula: Lubin makes what Lubin likes. What stocky Charley Lubin likes are diet-defying coffee cakes, cheesecakes, chocolate cakes...
Shapiro, who noted that he has dealt with many cases of sexual perverseness, said that in his experience he has found that "pornography actually helps to control the actions of sexually disturbed people." He concluded, "Better pornography might drive cheaper brands from the market."
Conservative West Germans, who have long sniffed at made-in-America marketing techniques, had never seen anything like it. Splashed in four vibrant colors across their newspapers not long ago were glossy-faced ads touting a new cigarette called Reyno, the Teutonic version of R.J. Reynolds' mentholated Salem. German...