Word: brandsness
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A King-Size Boost. Rupert, who started out as a university chemistry instructor, got into business out of a vague desire to do research into tobacco and to "manufacture something.'' In 1942, with a $40 grubstake, he opened a tiny tobacco shop in Johannesburg. Not until after World...
Starting out as just one of the South's many shoemakers, Genesco has grown pell-mell since 1938 by buying up 46 companies. Today it operates 80 factories in 17 states, manufactures 51 brands of shoes from Flagg Bros, to Mannequin, makes Griffon men's clothes and Formfit...
Gains were general in industries ranging from brewing, cosmetics and food processing to lumber, gypsum and aerospace. Standard Brands' earnings rose from $4.6 million to $5.1 million and Procter & Gamble's from $333 million to $35.1 million. In the long-sputtering transportation business, a 3% fare rise helped...
In the fast-turning world of packaged goods, where advertising budgets often run higher than the costs of production and a blindfolded customer can scarcely distinguish between competing brands, it is the adman's task to find and exploit any slight difference, real or imagined, in his client'...
The tar yields from plain cigarettes differed by less than 20%, but the filtered brands yielded 67% less than the unfiltered average. Of 76 mice painted with tar from "straights," 41 developed tumors, and 16 of these turned to cancer; of 60 mice treated with the tar from the same...