Word: brandsness
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Lest anyone have any doubts that her East-West blend can stand comparison with Hollywood's well-known brands, company flacks have already hastened to announce that under her high-buttoned cheongsam (the Chinese sheath with the slit skirt), she is the equal of any Occidental. But Nancy promptly...
What these figures show is that the U.S. tobacco industry, which has undergone crisis after crisis, has not only recovered nicely from the cancer scare, but is turning the unsettling side effects of the debate to its own advantage. By flooding the market with filters that promised protection from tar...
Says he: "I do believe that if a cigarette appeals to me?I'm a pretty average fella ?it might appeal to the population." This week Gray, who smokes as many as four packs of Winstons a day (with an occasional Salem), was also puffing away at cigarettes from...
Adamant Denial. The recent proliferation of new brands and the flightiness of consumer loyalties have played havoc with the old-line cigarette market. Camels are 37% below 1952, Luckies are down 39%, Chesterfields 57%, Lorillard's Old Gold 58% and Philip Morris 71%. Only Pall Mall among the nonfilters has...
They may have slightly different formulas, but essentially all cigarettes are the same." What makes the difference is flavor ?each company has its secret recipe?and heavy advertising. The tobacco industry is the nation's fourth biggest advertiser (after food, autos, soap), spends more than $200 million a year...