Word: brandsness
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Lavender & White. As with practically everything else on wheels. Chevrolet is out in front (34% of the truck market) and Ford is in hot pursuit (31%). International Harvester is a distant third (12.3%), followed by G.M.C. (7.5%), Dodge (5.1%), Willys (2.7%). The rest of the market is divided up among...
Sales & Savings. Today only a handful of manufacturers refuse to let the Arangos discount their products, and the brothers concentrate on pushing well-known name brands. "We have to," says Placido. ''In underdeveloped countries, people are distrustful. They've been cheated too often.'' Because of...
In the U.S., Petrofina's expansion has been characteristically unconventional. Since 1956 it has planted 2,224 Fina service stations down the U.S. spine from Minnesota to Texas and is opening them at the rate of about 30 a year. Invading a hard-marketing industry in which gas prices...
In the mid-'50s, ruin seemed just around the corner for California's Van Camp Sea Food Co., the world's largest tuna-fish packer. Trapped between the rising costs of U.S.-caught tuna and mounting U.S. sales of Japanese brands cheaper than its Chicken of the...
Current chairman of Brooke Bond is Gerald's son John, now 50, who has expanded his hard-sell heritage. Brooke Bond now sells six brands of tea, which it markets in 80 countries at prices ranging from 42? a lb. to $2.24. In India 65 million cups of Brooke...