Word: brandsness
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win...
> Scotland's Jimmy Clark, 28: the British and European Grand Prix with a record average 94.14 m.p.h. over the twisting 80-lap, 212-mi. course at Brands Hatch, England. In his green factory Lotus, Clark spurted into the lead at the start, was never headed and took the checkered...
In Brazil, where smugglers bring in an estimated 250,000 transistor radios each year, one Japanese model that retails legally for $46 costs $7.50 at your friendly smuggler's outlet. Guatemalans smuggle almost anything made in Mexico; Costa Rica's national lottery is pretty unexciting, so Costa Ricans...
Ironically, supermarkets are emulating the corner grocers. Chains such as Chicago's Jewel Tea Co. are experimenting with "pantries" that are one-fifth the size of usual supermarkets and are conveniently located in high-rise apartments. Bigger stores are also considering clearing their shelves of slow-moving items. They...
> TIME was in error in not pointing out that many private-brand tires are of top quality, and that, as with name brands, they have a wide range of price and performance.-ED.