Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
The family farm was supposed to be endangered by the corporations that invaded agriculture a few years back. But they turned out to be helpless on a land they could not really understand, clumsy brontosauruses bogged down in rigid procedures. Relying on a labor force that lacked the farmer'...
With much fanfare, U.S. distillers last year brought on the market a new drink called light whisky. After years of effort, liquor firms got the Government to change its quirky distilling regulations and permit them to produce a smooth, flavor-thin whisky that they thought would appeal to modern tastes...
Even many distillers, despite their long fight for the new drink, are unable or unwilling to spend heavily to promote it. Some liquor executives were privately dubious about light whisky from the beginning, and made large quantities only to be ready in case the drink did catch on. Others are...
In the absence of big ad budgets, some companies are resorting to unusual marketing gimmicks to push their goods. Federal Distillers has zeroed in on women drinkers with a "Lady Like" brand, which it touts as "love in a bot tle." In the Chicago area, Barton Brands introduced its QT...
> The Uihlein family of Milwaukee saw the value of its 80% holding in Jos. Schlitz Brewing Co. rise about $500 million during 1972, to a year-end total of roughly $1.3 billion. The fortune is divided among some 420 holdings by Uihleins, spouses, children and family trusts, but the biggest...