Word: readership
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...publishers. “Yesterday, we had a visit from people at the King Saud University in Riyadh, Saudi Arabia. They wanted to know our secret,” Editor-in-Chief Michael G. Fisher ’73 says. As the publishing industry struggles to adapt to changing readership, Press employees hope that the “secret” to their success—as they see it, conscientious editing—will sustain them in the future.This editorial process has made the Press’s name. “[It] embodies one of the great editorial...
...publishing industry struggles to adapt to changing readership, Press employees hope that the “secret” to their success—as they see it, conscientious editing—will sustain them in the future...
Declining readership is normally blamed, but that's not quite it. Newspapers still attract readers--more than 400,000 each Sunday in Seattle when the P-I died March 17. That's more in one town than most cable-news shows draw nationwide...
...entire institution, other options should be considered. Termination of the print edition, for example, would be much preferable and could cut sufficient costs to allow Globe reporting to be upheld in its online format. Although The Globe’s average weekday circulation has dropped considerably, its online readership has seen substantial growth over the past year. Despite financial woes, there is still a demand for Globe reporting. Of course, maintaining The Globe in its current format would be ideal, but preserving the paper online should be the main priority...
...Shanda also expects to tap into China's increasing trend of cell-phone reading and has a social-networking site in the pipeline to try to build a steady user base. Still, Hou realizes that to expand readership further in the long term, it may not be enough to rely solely on amateur writers and their largely similar tomb-raider or martial-arts novels. "We have been in talks with big-name writers like Yu Hua as well," says the CEO. "We will be much more comprehensive than...