Word: readership
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Dates: during 1930-1939
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...poll on voluntary health insurance indicated that some 25,000,000 persons largely in the group earning over $980 a year would be willing to pay $3 a month for complete medical and hospital care. Only representative poll taken among doctors was last year when Modern Medicine asked its readership whether they favored use of public funds to provide medical care for low income groups. Over 16,000 doctor-readers replied of whom 54% said...
...study, deny its attributed audience of 15,900,000, declare such figures "unsound and confusing." Advertising Age, admen's newspaper, reported a long background of discussions toward a cooperative study by advertising agencies and leading magazine publishers to measure "the limits of magazine audiences, thus giving advertisers a readership potential comparable with the number of radio sets," hazarded a guess that publication of LIFE's first findings might accelerate this cooperative project...
...mayor of Cambridge, Mass. Now, at 33, Editor Nichols is a confirmed Far Westerner, likes nothing better than to print pictures of cacti and donkeys in the columns of reader-letters which he compiles every month under the heading "Sunset Gold." He gets some fairly flavorsome inquiries from his readership. Samples: "Dear Mr. Editor, I am troubled with buzzards. How can I shoo them out of my eucalyptus grove...
This sort of boys' camp leadership of the people is what keeps the Beaver busy on his telephones and illustrates his idea of the publisher's duty to his readership. To millions of English "small-means men" and their families, it is the most appealing kind of publishing. Some of the latest copies of the Express to reach the U. S. were filled with their usual budget of post-crisis news: the Vicar of Southwold had seen a genuine sea monster offshore, a dog was tried for biting a dustman, a Wiltshire schoolmistress had found a mushroom over...
...three Communist papers are only a small fraction of the proletarian press which includes over 700 U. S. labor papers. Upwards of 100 of these journals belong to nationwide unions; most of the rest to local labor bodies. They have in common their deficits and share a readership of 4.000.000, for like the Catholic press, which is seen by only 40% of the 21.000,000 U. S. Catholics, the labor press does not reach the 7.000.000 organized workers of the U. S., much less the 32.000.000 unorganized workers. One reason is that most of the labor papers are poor reading...