Word: readership
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...media industry, suffering from declining newspaper and magazine readership, seems willing to test the theory. When presented with the study's initial findings last year, the Associated Press developed what it calls a "1-2-3 filing" system. A news-by-the-numbers approach, it starts with a news alert headline, followed by a short present-tense story, and finally padded with additional details and alternate formatting for different news platforms (the web, radio, TV, etc.). The AP also launched a mobile news service available on hand-held devices in May and increased its online interactive content to appeal...
...Schonberger is certainly not alone in his enthusiasm. One of the standard obstacles any start-up Web site faces is establishing a steady readership, and Intern Memo seems to have its fair share of fans. In addition to its broad subscriber base, the Web site is forging partnerships with related sites as a means of expansion. Intern Memo recently joined forces with MonsterTRAK.com, a division of Monster.com geared toward college students and recent graduates seeking a career path. According to the Bressmans, this partnership has opened up new opportunities for their site...
...says. Take the cult hit series “Eightball,” by Daniel Clowes. “The idea was to say, ‘Did you like ‘Eightball’ #5? We have #1, too.’ That way, we could build readership.”“We get a lot of people who read about a given graphic novel in the Sunday New York Times or in The Boston Globe,” Davis says, adding that he welcomes a diversity of patrons—including college kids...
...publisher, said his new project hopes to address a “disconnect between what people are interested in reading and what is being published.” “[It aims to] transform old media and update the current journalistic model to be more responsive to its readership,” he added. Miran Pavic ’09, the editor-in-chief of The Voice, agreed that the concept of the project is radically different from existing campus publications and media groups. “It’s going to be student-oriented, modern in layout...
...first-time novelist at age 54, Helen Yglesias made up for lost time by writing five books from 1972 to 1999, garnering a devoted readership. Perhaps her most widely read work, Sweetsir, published in 1981, explored the tortured life of a woman regularly beaten by her husband, until she finally, lethally retaliates. Though her characters spanned a broad spectrum from defiant youth to wry old age, throughout her novels the former editor for The Nation was consistently devoted to her theme: the lives and struggles of women...