Word: readership
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
Burke's Peerage Ltd., of London, has written to ask for a copy of The TIME Audience in Heraldry (TIME, Sept. 19), which uses the ancient science of heraldry to symbolize the many groups that make up the readership of TIME. Burke's managing editor, L. G. Pine, passes along the information that heraldry is thriving and that hundreds of grants of arms are being made yearly by the proper heraldic bodies in Great Britain, France, Switzerland, Sweden, the U.S., and many other countries...
Bartenders & Barbers. It would take a lot of doing. In the Police Gazette's heyday under Publisher Richard Kyle Fox, who made a fortune in his 45 years as owner (1877-1922), the weekly magazine had a circulation of almost 500,000 and a readership in the millions. No well-appointed barbershop, saloon or Army post could afford to be without the Gazette...
...this study of the shields, crests and supporters that accompanied the patents of nobility won by outstanding men of yesterday for outstanding deeds. After talking to him, Samstag got the idea that the ancient science of heraldry could be used to symbolize the many groups that make up the readership of TIME. The result, after much work by the Promotion Department, was a 28-page, 19 by 24 inch book titled The TIME Audience in Heraldry. In it were 16 shields, of which six are reproduced below, symbolizing the arms that each of these groups of TIME readers might have...
Narrow & Deep. Yet it was not until 1909, six years before his death (at 91), that Fabre first attracted wide popular attention in his native France. In the U.S., although respect for him in scientific circles has always been deep, popular readership has been comparatively narrow; the only U.S. translations of his works are lengthy studies of single insects, published about the time of World War I. This week the publication of The Insect World of J. Henri Fabre (Edited by Edwin Way Teale; Dodd, Mead, $3.50) gave English-speaking readers their first full view of the patient Provengal scientist...
There are other difficulties. The Harvard newshound faces what is probably the world's most sarcastic readership, which makes every hurried cliche the subject of many cruel barbs. A Saturday sporting event is easy, because the publication schedule of this journal allows for a leisurely and calculated write-up, but the occasion of a night hockey game can strain any man's regard for the English language...