Word: readership
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Dates: during 1950-1959
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...onrushing 20th century stranded Scientific American in the past. Readership dwindled; revenue shrank to a trickle. By 1947, when Gerard Piel, then science editor of LIFE (and grandson of the late Michael Piel, co-founder of New York's Piel Bros, brewery), persuaded two friends to join him in buying Scientific American, about all the three got for their $40,000 were 5,000 solid subscribers, a Manhattan office and a lustrous 102-year-old name. Piel had a theory, and his partners-Dennis Flanagan, also a LIFE editor, and Management Consultant Donald H. Miller Jr.-were willing...
Secret Chuckles. Throughout the U.S., several hundred newsmen spend 30 to 35 generally dreary hours each week watching TV as part of their jobs as critics. They reach an impressive, if not impressionable, newspaper readership that rivals in number the legion of comic-strip fans. The New York Herald Tribune's John Crosby is syndicated in more than 90 papers, the Los Angeles Mirror-News''s Hal Humphrey in 87; in San Francisco...
...October, a ninth printing plant will be added to the list. To speed up distribution to our growing readership in Australia and New Zealand, and to reflect our increasing interest in those significant areas, 35,000 copies of TIME'S Pacific edition, now printed in Tokyo, will be printed each week in Australia...
...since its founding in 1945; by suffocation (a plastic bag over his head); in Manhattan. Though he addressed his magazine to a Jewish audience and filled it with Jewish lore and scholarship, Cohen included political and cultural articles of such vitality and penetration that he won a broad, loyal readership...
...public thanks to its strong position in international publishing. There are four international editions of TIME - Canada, Latin America, Atlantic and Pacific - each containing virtually the same editorial content as our domestic edition. (Early this year the international editions passed the half-million circulation mark with an estimated total readership of well over 2,000,000 in 120 countries...