Word: readership
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Given the demographic that makes up the primary readership of this newspaper, you can probably identify with my friends who use smartphones. At any given college function, it seems as if the number of people with BlackBerries or iPhones outnumber the number of those without. A busy and overscheduled lifestyle is par for the course in this country in general—and students here, whose mantra can be summed up “I’ll sleep when I die,” are particularly prone to the lifestyle that the smartphone represents...
...some form, said Alex S. Jones, Director of Harvard’s Joan Shorenstein Center on the Press, Politics, and Public Policy, it needs to find a “sweet spot” that balances circulation and advertising with an online presence featuring content that engages its readership...
...most comfortable medium, as you can read a newspaper wherever you are, whether you're traveling on a train or you're putting your feet up at home." The two are initially targeting younger people, primarily students, but they're hoping to reach out to a wider readership in the future. (Read "How to Save Your Newspaper...
...Speaking of having a large readership, do you receive any crazy fan mail...
...blog, however, has no limit of readers, who check for daily updates at the tune of 20,000 page views per day. While it’s ostensibly to keep in touch with his Ec10 students, it’s attracted a global readership. But he does have two Facebook fan groups started by non-Harvard students. One, the Greg Mankiw Fan Club, has over 1,000 members who span the globe...