Word: readership
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...Just before he found out that the folks who paid him were seeking someone else to do it, BusinessWeek.com's editor in chief John A. Byrne wrote, "What newspapers and magazines are going through right now is a business-model problem, not a readership problem." For Business Week, actually, it's a bit of both: the magazine's total audience declined during the first six months of 2009, according to the latest MRI data, while Fortune's and Forbes' grew. Interestingly, in the same period, its website, with the much touted Business Exchange - a business-news aggregator cum social-networking...
When times are tough, the old business adage goes, it's important not to look desperate. And, what with declining readership, loss of ad revenue and an increasingly crowded field of competitors, things are deeply grim for newspapers. Which only made the Washington Post's new revenue-generating idea even more mystifying. The wording on an invitation it sent out, as first reported on Politico, offers business executives "an off-the-record dinner and discussion at the home of CEO and Publisher Katharine Weymouth." That is, if the invitees pony up between $25,000 (to sponsor one dinner...
...likely to do the trick for French papers, it makes sense for publishers to search for ways to eliminate costs before they occur. After all, the free handout dailies - another source of woe for traditional papers - long ago stopped publishing during year-end holidays and summer vacations, when readership volume dropped...
...Fairly soon after these books had taken off, I became aware of that fact that, in a sense, I no longer owned the characters. I couldn't really do anything to the characters which would greviously disappoint or shock the readership. Of course, I could theoretically do that, but I wouldn't ever want to do that, because I would be aware of the impact...
...hardly sounds like the stuff of controversy, but Lewis' novels have been banned by some Amish leaders in Ohio because of theological differences. Perhaps unsurprisingly, that has not prevented the books from reaching an Amish readership. Lewis has received thousands of letters over the years from Amish fans. "I don't want to mislead you, Mrs. Lewis," confided a correspondent. "All of us are reading them under the covers." Barnes & Noble's religion-book buyer, Jane Love, confirms that sales are particularly strong in Amish areas. (See the 100 best novels of all time...