Word: readership
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...absolutely the wrong person to be mourning the lack of friendliness on this campus. I am admittedly not of a sunny disposition, and I’m pretty sure I’ve awkwardly avoided eye contact with a good portion of the readership of this magazine. Deep down, yes, I do believe that my own work is more important than yours. You have non-thesis work? That’s cute. Oh, you wrote one also? It probably sucks...
Nietzsche also strongly believes that this sort of discourse is important to Pfopen as it "is uniquely endowed with an enlightened readership (notwithstanding God's presence) and tight house spirit...
...still something of a mystery to rivals and commentators alike. The Independent's position is so weak that carrying on with its existing strategy - offering an internationalist, liberal alternative to the right-leaning Telegraph and the more centrist Times of London - would be commercial suicide. The already small readership of the Independent is declining faster than that of its rivals: sales fell 17% in 2009, compared with the 6% to 8% drop-offs for its competitors, according to data released in January by the Audit Bureau of Circulation. (See pictures of London...
...other way and start giving the paper away for free - the strategy adopted by the Evening Standard after Lebedev purchased it. Rivals have estimated that the move could cost Lebedev about $45 million a year in sales revenue - but it could also boost advertising if it increases readership. In an interview with the Times of London in January, Lebedev was ambiguous: "Let's assume we make the Indy free. You'd affect seriously the business models of other newspapers, and frankly, that's a very important reason [not to do it]." (Read "How to Save Your Newspaper...
...However, observers are unsure that either plan will deliver in the long run. "Going free doesn't make a lot of sense to me - it will provide a short-term publicity boost, and boost to readership, but it doesn't address any of the fundamental problems for newspapers. Print advertising is in decline, because advertisers increasingly believe it is less effective than digital," says George Brock, a professor of journalism at London's City University. Even the 50-pence-a-day model fails to convince Brock, who argues that a price cut works only as part of a long-term...