Word: readership
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Dates: during 1950-1959
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...Britain's 122 daily newspapers enjoy the world's highest per-capita circulation, and will pull in a record $560 million in advertising this year, pessimism shrouded much of Fleet Street this week like an out-of-season pea-souper. Reasons: sapped by soaring costs and plummeting readership, Britain's fourth and fifth biggest dailies, the Labor-owned Daily Herald (circ. 1,653,997) and the Independent-Liberal News Chronicle (1,441,438), were desperately discussing a marriage of convenience; three smaller newspapers had already gone under in the past seven months. Nor were dailies alone...
...This sort of childishness suggests that the Yearbookmen are not really quite sure for whom they are writing. Indeed, it is a problem whether they should aim at the Senior or at Mother. But in either case, the Yearbook ought to be able to assume that its readership includes neither the feeble nor the aged...
...irritating fleas: most of the people who have been smeared by the scandal magazines are movie stars. But in a deeper sense the moviemakers have served the public too. For in the pursuit of the principal villain they also take a swipe or two at his accomplices-at the readership which settles in cloudlike millions on the garbage which the scandal sheets provide...
Gaitskell entered the government in 1940, when he gave up a Readership in Political Economics at the University of London to join the staff of the Minister of Economic Welfare. A graduate of New College, Oxford, he headed the Department of Political Economy at University College, London, for several years...
...Gaitskell gave up a Readership in Political Economics at the University of London to join the British government...