Word: readership
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Dates: during 1950-1959
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...delighted that the Handbook has made use of our publication and brought its formal information to a wider readership. But most of all, we are grateful that the committee has decided not to take action against us for plagiarism. Edward M. White Editor, Harvard-Radcliffe Student Bulletin David Adler Treasurer, Graduate Student Council
...editorial flabbiness also crept in. Example: the Trib recently spiked stories on the Hollywood high jinks of Dominican Playboy Rafael ("Ramfis") Trujillo Jr. (see THE HEMISPHERE), which occurred as the paper was getting out a 48-page advertising supplement on the Dominican Republic. The jazzed-up Trib lost serious readership to the ad-heavy, news-fat Times (circ. 663,106), but gained few readers from the morning tabloids, the crisp News (circ. 2,014,542), Hearst's snappy Mirror (circ...
...pastime but almost a national institution. For an inside account of how one of the shows-the popular Dotto-was bounced off the air for downright crookedness, see SHOW BUSINESS, Scandal of the Quizzes. That story follows other reports by TIME'S new section that have won high readership ratings since it started three weeks ago. Among them: last week's piece on the agents who find and coach quiz-show contestants, which served as an appropriate curtain raiser to the Dotto affair; the story on Frank Sinatra's invasion of Madison, Ind., which became the talk...
Though dull and dowdy by U.S. slick-paper standards, the prospering weeklies reflect Britain's war-born hunger for higher living standards. For the middle-and working-class women who form the bulk of their readership, the magazines are handbag-crammed with counsel on beauty care, clothes, cooking, etiquette, interior decoration and romance...
...Passed-On Mules." If the church-owned Monitor does not always attain its ideal balance, it is because it agrees with the Christian Scientists who comprise 85% of its readership (and 90% of its staff) that disease, death and violence are mortal "errors." Thus the Monitor gives only token coverage to top medical stories such as the Salk vaccine; it sternly downplays disaster and crime. It shuns error-prone society and show-business chitchat and runs the world's tersest obituaries (omitting the cause of death and names of survivors...