Word: readership
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Dates: during 1950-1959
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Gauvreau's staff ghosted byline stories by golddiggers. gigolos and bootleggers to keep his growing readership titillated with "heart balm" suits, gang wars and midnight revelries. Typical headline: HE BEAT MEI LOVE HIM. When a young mother walked into his office, introducing herself as Nan Britton and her child as the late President Harding's illegitimate daughter, Gauvreau splashed her story. He got the jump on Lindbergh's arrival in Paris before the plane had even been sighted in Ireland by taking a chance on printing and distributing 50,000 papers plastered with the photo...
...Ellington had contributed something valuable to all mankind-like George Washington Carver-your selection would have been unassailable. But you have a great responsibility to the vast readership you reach. Just because Ellington and Armstrong and our rock 'n' roll nitwits have a following among people who are moved by the noises of blah-blah and nothingness, there is no reason why you should publicize their worthless causes...
...will see from the following tabulation covering the four polls, TIME was first choice of faculty members both as a magazine and as to readership of its reviews...
...directs the activities of 56 advertising representatives in ten offices throughout the U.S. Their job is to analyze the advertising needs of a wide variety of clients and potential clients, and to offer TIME and its high-level readership as a solution to those needs. Doing so, they deal in market research, promotion, merchandising, and use their thorough knowledge of the magazine and all its editorial and publishing developments. The result in 1955 was that business invested almost $38 million in TIME'S pages...
Buckley agreed with Wechsler on this point, but said that quality, not quantity of readership, is the true criterion of an author's impact. "Drew Pearson certainly has more readers than Alfred North Whitehead ever had, but who will say Pearson has more effect on our society...