Word: readership
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Dates: during 1950-1959
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...Capitol Hill to the White House (where 34-year Subscriber Eisenhower's copy* comes every Friday through the mail), from far-flung foreign bases to Washington's wire-service bureaus, which cull frequent stories from the Journal and label them "authoritative." Because the Journal has high-echelon readership (56% of its subscribers rank above Army captain) and high standards of accuracy, the Pentagon snaps smartly to attention when it barks. Examples...
...tabloid that has the biggest circulation (3,000,000) of any newspaper on the Continent, pays little attention to politics and only skimpily covered Germany's election campaign. He launched it only five years ago after a London trip exposed him to the British popular press. To build readership, he borrowed a bag of tricks from U.S. and British newspapering, e.g., traffic-safety contests, horse-drawn coach rides for every couple married in Hamburg...
...congregation at $1 a year (v. $2 for individual mail subscribers), thus can sell advertising space (1956 ad revenue: $402,000) on the basis of audited circulation. The magazine is put out by a ten-man lay staff under onetime Holiday Staffer Robert J. Cadigan, aims at general family readership with sharp picture layouts and easy-to-take text pieces...
After trying some newspaper-readership statistics on his slide rule, Pollster George Gallup promises for fall publication "the most comprehensive study ever undertaken of the American press." For the most part, Gallup's conclusions from interviews with 7,000 readers will only confirm what most editors know about most readers: people like to read about people. But one undeveloped area of reader interest charted in the study is a little-known land to the majority of newsrooms. News of U.S. business, Pollster Gallup's findings suggest, not only deserves more space and prominence than it gets in most...
Four-Word Manual. When newspapers cover business with top reporters and the uninhibited news judgment on which-in every other field-newsmen pride themselves, they are usually rewarded with heavy readership. The Philadelphia Bulletin's Financial Editor J. (for Joseph) A. Livingston, whose syndicated, thrice-weekly column is carried by some 60 other dailies, attracts a broad cross section of readers with straight-from-the-shoulder reporting that acknowledges no sacred cows. Leslie Gould, daily columnist (50 papers) and financial editor for Hearst's New York Journal-American, writes about his subject as if he were covering...