Word: branding
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...years later, Li Ning the company is still soaring. In March, Li Ning Co. reported a more than 30% rise in profit in 2009. Li Ning started his sportswear company in 1990, building it into a giant, with 2009 sales considerably more than $1 billion. With 7,249 branded stores in China, Li Ning has surpassed Adidas to become the No. 2 sports-apparel company in the country. Unlike an Adidas or a Nike, 99% of Li Ning's revenue comes from within China. But this won't be the case for long. Li Ning has signed a deal with...
...James asked him during a game, "Yo, B.D., why do your shoes look better than everyone else's?" The answer - a team of young, talented designers working for a Chinese company that has the cash to sign up an NBA star - could usher in China's first global apparel brand. As Li Ning's slogan says, "Anything is possible...
...home field advantage definitely does enhance our chance,” Brand said. “I think the fencers are really excited for having their family and friends to come and cheer for them … and I think that we’re going to benefit from that...
...working very hard,” Brand said. “We are taking the opportunity to use every minute we have to prepare for this event. We are very excited and we want to put on a good show for our friends and family here at Harvard...
...Times posted its story on the accused priest, Father Lawrence Murphy, who died in 1998, the Holy See responded on the Web. In a statement linked on the Vatican's brand new Twitter account, the Rev. Federico Lombardi, a Papal spokesman, declared, "By sexually abusing children who were hearing-impaired, Father Murphy violated the law and, more importantly, the sacred trust that his victims had placed in him." But Lombardi defended the decision not to remove Murphy from the "clerical state," saying the priest was "elderly and in very poor health" and that he was "living in seclusion...