Word: branding
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Student authors say that they are most often influenced by other writers, who represent genres ranging from the classics to children’s literature and who are not necessarily affiliated with the Harvard brand...
...FACTS. Any kind, but do get them in. They are what we look for--a name, a place, an allusion, an object, a brand of deodorant, the titles oif six poems in a row, even an occasional date. This, son, makes for interesting (if effortless) reading; and that is what gets A's. Underline them, capitalize them, inset them in outline form; be sure we don't miss them. Why do you think all exams insist at the top, "Illustrate"; "Be specific"; etc. They mean it. The illustrations needn't of course be singularly relevant; but they must be there...
Reflecting on his successes as an event planner, Emerson emphasizes his theory that sending an invitation is almost always the first step. Sometimes the speaker will refuse, but Emerson explains the powerful incentives. “People have a desire to come here—partly because of the brand, partly because of the reputation, and partly because of the students...
Lately, Harvard students have been getting a lot of heat from outside the bubble about their perceived sense of style (or lack thereof) in response to Prada’s supposedly Harvard-inspired preppy fall line and the launch of the Harvard Yard brand. Fashion blogger for New York Magazine Amy Odell wrote last fall, “Something fishy seems to be going on at Harvard: The university is trying to be hip, possibly even chic...
Intrigued? This same school recently completed a multi-million-dollar renovation of the campus athletic center, allowing its students to work out on brand new cardio machines with TVs for free. The school also just added a cafe to its main college library so its students could study in groups, snack on a sandwich, or relax in one of dozens of armchairs...