Word: branding
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...example, Flickinger's research shows that at a group of WinCo Foods stores in California, the Western grocery chain carried 34 different sizes of detergent brands like Sun, Arm & Hammer, Surf and Gain. Neighboring Walmarts only carried 10 of these sizes. Further, of the 10 brand packages both stores sold, WinCo was cheaper on five of them. Two carried the same price, and Walmart offered better prices on three of the detergent packages. Of the 32 different sizes of Kellogg's cereal brands offered by WinCo, Walmart carried just seven. Of the brands both stores sold, WinCo was cheaper...
...because the project was his idea in the first place. When the Colombian-born developer came up with the plans for the building in 2005, amid Panama City's real-estate explosion, he realized it was too big to be financed without a major-league brand name. Khafif knew that Trump had been in Panama in 2003 for the Miss Universe Pageant, so he asked a mutual friend to set up a meeting in New York. "I know the guy has an ego and likes pretty things and, boom, Panama is exploding. So baby, if there's any right time...
...next possession, Butts would lay the ball in off an offensive rebound by Brand, and the Mountaineers would run away with the home...
...company that helps people rent their vacation homes online. In the firm's sleek Austin, Texas, headquarters, a glass-wrapped building decorated with travel souvenirs, the marketer will flip on his computer and do his job - a job no one has done before. This, you see, will be a brand-new job, one of the most coveted commodities of economic recovery...
...kick back in until they spend $4,550 out of pocket. This provision, which would cost the federal government about $20 billion over 10 years, gradually closes the gap beginning in 2011, so Medicare Part D recipients will eventually pay no more than 25% co-insurance for name-brand drugs. In 2010, Medicare Part D enrollees who reach the gap will receive $250 rebate checks...