Word: branding
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Krause and Pääbo's analysis, published online on Wednesday by the journal Nature, is the first to identify a novel hominin based on genetic analysis alone - without fossilized remains to offer anatomical reference. But the researchers stop short of declaring the human-like creature a brand-new species. Instead of giving it a Latin name, they refer to the creature publicly as "the Denisova hominin" and in internal e-mails and discussions simply as "X." But privately, scientists at Max Planck - a world leader in the painstaking process of separating genomes from other DNA (of viruses...
...Kelly, president of the school’s alumni association, the Business School Alumni Board stressed in an open letter published last month the importance of maintaining the school’s global brand and adapting to the “ever changing world” to stay relevant...
McIntyre had worked with other Harvard students in the past and, according to Aune, he was so impressed by their intelligence and professionalism that he took some time from running his own company, The Trey McIntyre Project, to create a brand-new piece for Moore and her partner in the duet, Kevin Shee...
...rides on that being true, and a key test is upcoming. In mid-April, Geithner has to decide whether to formally brand China a currency manipulator, something the U.S. has thus far refrained from doing. If he does, Beijing will be furious. And if he doesn't, the U.S. Congress, already threatening new tariffs against Chinese imports, will be furious. One hopeful sign: a U.S. Treasury team was recently in Beijing, no doubt talking about exactly this subject. Politics is rearing its head on both sides of the Pacific these days. And it may take an optimist on the scale...
...That recovery will be driven by Deere's farm-equipment unit, which still comprises 90% of its sales. Even here, Deere's gotten tough, canceling franchise contracts with smaller dealers - who, like the farmers, are deeply brand-loyal - encouraging them to partner with higher-volume dealership chains. "Our customers now have to drive more than an hour to get parts," says Roy Dufault, whose family-run franchise in Fosston, Minn., closed in October after 80 years of selling John Deere products. "At harvest time, if a tractor breaks down, an hour means a lot of money lost...