Word: branding
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...Greek,” opening June 4, Jonah Hill (“Superbad”) plays the awkward, music-loving Aaron Green, an employee of a major recording company. When his boss sends him to meet rebellious, free-wheeling rockstar-turned-junkie Aldous Snow (Russel Brand) Aaron is nowhere near prepared for the wild hijinks that ensue. He has 72 hours to get Snow from his penthouse in London to the Greek Theater in L.A., but Snow is not going quietly...
Snow has appeared on the silver screen before, in “Forgetting Sarah Marshall,” where Brand played the hippie pop-singer who steals away the protagonist’s dream girl. However, despite marked similarities, the happy, free-wheeling Aldous Snow from “Sarah Marshall” is nowhere near as wild or self-destructive as the character in “Greek...
...Forgetting Sarah Marshall’ was a laugh because it was all about restraint,” said Brand. “For a supporting role I had to be kind of measured and gentle; the key thing for me was making a sympathetic villain, a character [whose] function was to antagonize the protagonist, to fuck him off because I’ve got his bird. But in this film the character’s back on drugs, the arc is built around his conduct and his behavior and it’s sort of a double-act with Jonah...
...Although Brand is reprising his role, Hill, who also had a supporting role in “Forgetting Sarah Marshall,” has embraced the chance to change roles. Instead of resurrecting his character from “Sarah Marshall”—a silly, slightly manic waiter—Hill went back to the drawing board for the mild-mannered Aaron Green...
...Brand is also involved in comedy, performing stand-up sketches and writing books. Although he is decidedly British, Brand has found a niche in American pop culture...