Word: brandsness
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Since it is almost certain that a large portion of the print news industry will be damaged by the recession and the internet, why is it being bypassed as a bailout candidate? The easy answer is that news will be available on the internet. But, since readers are less likely...
Back in 2004, Gwen Stefani made her debut as a solo artist with a posse of Japanese females in tow. Christened the Harajuku Girls, they introduced the American public to a particular brand of the Japanese fashion scene, though its representation was severely skewed. The style originated in Tokyoâ?...
Then there's the challenge of filling rooms, both new and old. The Wall Street meltdown has reduced visits by big-spending bankers, mainstays of the luxury-hotel business. So far, Shangri-La is avoiding widespread discounting of room rates to protect its image. "If you look at all the...
Back at Harley's Milwaukee headquarters, one can only hope for heat. Priced at roughly $8,000, the Sportster is positioned to help one of the world's most iconic brands survive the gravest economic crisis in decades. But it must also help Harley-Davidson move beyond its aging baby...
The parts of the GM restructuring the the company can claim are firm are the closing of some brands including Saturn and Hummer, the shutdown of several factories, and the firing of 47,000 people. (See pictures of autoworkers at GM.)