Word: brandsness
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Sales have boomed in Warnaco's brands, which include Warner's and Olga lingerie and Calvin Klein underwear. The stock has soared nearly 200% in the past five years, increasing the value of Wachner's stake to roughly $205 million.
That's why Post Cereal, part of the Philip Morris consumer-goods empire, last week slashed the wholesale price of its 22 cereal brands an average of 20%. The price cuts, the most sweeping in decades, are designed to puff up Post's soggy sales. The No. 3 manufacturer had...
Post executives really had little choice but to start a price war. Despite its heavy promotional efforts, the company's market share has fallen from 16.8% a year ago to 15.6% today. "If we had done nothing, we faced seeing a 15% market-share slide, to 13%," says John Bowlin...
The $260 million question is, Will large grocery chains thwart Post's intentions by using the wholesale-price cuts to fatten their own profits instead of lowering shelf prices? While companies such as A&P vowed last week to pass along "most" of the savings, others are being coy. Many...
The fighting culminated with an Advil commercial complaining that the interaction of alcohol and Tylenol could lead to serious injury. In reality, both brands are safe for most users at the recommended dosage and have about the same amount of risk involved. The FDA has been planning to put warnings...