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Word: brandsness (lookup in dictionary) (lookup stats)
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Such moves are essential as Mattel, which holds a 16% share of the U.S. toy market, seeks to continue the expansion of its famed but aging brands. While the California company reported a healthy 10% gain in third-quarter profits, most of its toy lines are mature, and for them...

Author: /time Magazine | Title: BARBIE BOOTS UP | 11/11/1996 | See Source »

That may be true, but the primary beneficiaries of 211 will be securities lawyers like himself. They have made millions filing so-called class action "strike" suits against firms in such volatile industries as high technology. The suits usually allege that a company "knew or should have known" that "adverse...

Author: /time Magazine | Title: LITIGATION VALLEY | 11/4/1996 | See Source »

This is the little cigarette that could: it came, it saw, it conquered. The trendiest smoke on college campuses these days emanates from Indian imports called beedies (from the Hindi bidi). About half the diameter of regular cigarettes and hand rolled in tendu (Indian ebony leaves), they look slightly like...

Author: /time Magazine | Title: Notebook: Oct. 28, 1996 | 10/28/1996 | See Source »

Ronald Reagan was the great postwar hedgehog, and candidates ever since have of necessity sought that same aura. George Bush was as poor at managing "the vision thing" as Dole. In this presidential parlor game, George Washington was a hedgehog, John Adams a fox. Abraham Lincoln was a hedgehog, Harry...

Author: /time Magazine | Title: WHEN FOXES POSE AS HEDGEHOGS | 10/7/1996 | See Source »

The other night my wife said that some of those servicemen in the Maytag commercials who are always complaining about not having enough to do should be retrained to repair television sets. I explained to my wife that the Maytag commercials aren't meant to be taken literally, that Maytag...

Author: /time Magazine | Title: OUT ON THE BLINK | 9/30/1996 | See Source »

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