Word: readership
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Reviewing drama for TIME, with its worldwide readership, is very different from a local newspaper's theater beat. Says Henry: "Every review has to answer the question, Why is this important enough for us to tell our readers about it? At TIME we tend to limit ourselves to events of great literary significance, those involving very famous people, or on rare occasions, those we find simply irresistible fun." For every show he reviews in print, he estimates, he sees seven or eight more, on Broadway and off, across the country, in Canada and Europe...
...trend is not for everyone. Sears and J.C. Penney may not benefit because their readership is too broad. Brand-name advertisers favor upscale catalogs, like Bloomingdale's, which reach large but narrowly defined consumer groups. The majority of Bloomingdale's 1.7 million readers this fall are under 45, with some college education, employed and affluent. But access to such a demographic bull's-eye is expensive. A page sells for $27,000, about the same amount that Vogue charges for a similar space. Bloomingdale's is more demanding than the fashion magazines, requiring that the color, copy and image...
Anyone who announces the arrival of another book by Stephen King should speak quickly and get out of the way. King's loyal and extensive readership will stampede toward the author's work, even when, as is the case with the recent best-selling novel Thinner, it is offered under a pseudonym. Nothing whatever in Skeleton Crew, a collection of 22 stories written over the past 19 years, will disappoint his presold constituents...
...continued as its editor almost until his death; in Edgartown, Mass., on the offshore island of Martha's Vineyard. Hough's often poetic descriptions of everyday island events and the passing seasons, and his fervent quest to protect the Vineyard from mindless development, brought a steady growth in readership, while his popular book Country Editor (1940), followed by 21 novels, histories, children's tales and collected pieces, spread his fame beyond New England...
...have hoped that Theroux would bring the descriptive skills he has demonstrated in books such as The Patagonia Express or The Great Railway Bazaar to this new work of fiction. Unfortunately, because of its insipid plots and shallow characters, Half Moon Street will likely not enjoy the same wide readership Theroux's previous books have...