Word: readership
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Dates: during 1980-1989
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...fact, the Simmons readership figures are only a rough estimate of how many people look at a paper as it gets passed around. Most advertisers regard paid-circulation figures as a better gauge of newspaper performance. In that department, the Journal still leads, selling 1.99 million copies daily. With a paid circulation of 1.2 million, USA Today comes in third, behind the New York Daily News (1.3 million...
...media frequently lacks any sort of scientific discretion when covering the world of science. Reporters should be able to see past blanket press releases and ask questions, the right ones. If the media analyzes more, the readership will learn more and won't misunderstand discoveries...
...light of this, we were dismayed to find a large ad in the April 18th Crimson seeking applicants to be TWA flight attendants. Moreover, we found it shocking that The Crimson chose not to inform its readership that 6000 TWA flight attendants--85 percent of whom are women--have been on strike for almost two months against a proposed 45 percent cut in pay and benefits...
...boycott took hold, Manila was abuzz with speculation that some of the seven banks singled out by Aquino had lost large deposits and that the government-controlled Bulletin Today (circ. 250,000) had suffered a plunge in readership. But there was little evidence that the tactics had done more than make investors nervous. The day after the Manila rally, the price of shares in the San Miguel Corp., a blue-chip conglomerate controlled by Marcos Ally Eduardo Cojuango, plummeted 15%. Shunning San Miguel's products, which range from beer to ice cream, may prove difficult for most Filipinos...
Make purposeful use of capitals, underlining, positioning, and spacing. If you use a typed resume, have it reproduced by photo-offset. If you decide to have your resume typeset and printed, Beware of using too small type or reducing a typed resume, as you may also reduce your readership. Use white or ecru paper with matching envelopes and paper for your cover letters. Don't use bright-colored paper--it will overshadow your message and is more likely to land in the trash...