Word: readership
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Dates: during 1980-1989
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Wary Post veterans remember when the Daily News targeted the same readership with a magazine-style Tonight edition in the early 1980s -- and almost went under. Still, after facing the paper's demise only a few months ago, the staff is inured to shifting fortunes. Typically, one wag has even come up with the perfect Post headline for the latest turnabout: AMSTERDAMERUNG...
...Wilbur, 67, make it look silly. For more than 40 years, Wilbur has written poetry that garnered both critical acclaim and public recognition, including a Pulitzer Prize and a National Book Award. He has taught at Harvard, Wellesley, Wesleyan and Smith, and generously given foreign authors an English-speaking readership, translating works by, among others, Anna Akhmatova, Jorge Luis Borges, Andrei Voznesensky and Joseph Brodsky. His words have been sung on Broadway, set to Leonard Bernstein's score in the musical Candide (1956). And last fall Wilbur became the second person, after Robert Penn Warren, to assume the title, established...
...such a fuss over doctors' offices? Because few public arenas provide such a large captive audience. These page-flipping patients not only are counted in readership surveys used to determine advertising rates but often end up as subscribers. Losing such readers would be a severe blow to magazines like Expecting and PEOPLE, which find a substantial share of their audience in the waiting rooms...
Most American editors think Murdoch a throwback to journalism's bad old ways and argue that he can get circulation but can't get advertising. Murdoch counters that monopoly papers lack "writing flavor or character" and are complacently boring, which is why newspaper readership is declining. He thinks his own journalism is as new-fashioned as local television news, which in its more competitive world often emphasizes murders, fires and rapes. Murdoch, who knows all the tricks for skewering people, also admires CBS's 60 Minutes, which he once described as "sensational and unfair" in its methods, much like...
...pleading near bankruptcy, one of his own memos (to Gannett Chairman Al Neuharth) included in Needelman's report makes a strong case that the Free Press should receive an equal share of the J.O.A.'s future earnings. "The Detroit Free Press is a well managed newspaper with a loyal readership base and a proven and continuing capacity to expand its reach," Chapman wrote, before listing several favorable statistics not usually associated with failing newspapers...