Word: readership
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Dates: during 1980-1989
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...year (the Monitor also distributes a weekly edition to 16,000 subscribers). The paper's readers tend to be faithful, but they have been dying off without being replaced: 39% are 65 or older, while only 28% are under 45. Admits Hoagland: "We should not take a loyal readership for granted." The age of the Monitor's following is in turn a factor in discouraging advertisers, even though the readership is affluent (median household income: $32,000). Thus the paper now contains only about 25% advertising, compared with up to 60% in many other dailies, a level that...
...enthusiasm like Zillman's that has catapulted USA Today's circulation into third place among dailies, behind The Wall Street Journal and the New York Daily News. Just one year old and only on sale in New England one week, the 40-page, four-section daily's wide readership might seem surprising, given the frosty reception it receives. It seems whenever USA Today has debuted on a new set of streets, a chorus of criticism has been just around the corner...
...perhaps the most ardently pro-American, pro-Israeli and anti-Soviet publication in West Germany; Springer's giant Bild Zeitung (circ. 5 million), a sensationalized daily featuring bare-breasted pinups and imaginative stories of sex scandals that nonetheless enjoys unexcelled access to politicians because of its huge readership. Within the business community, Kohl's policies are backed by Capital and Wirtschafts Woche, magazines staffed by economists...
...custom is called tachi-yomi, literally standing-reading. The Japanese practice it on commuter trains, buses, street corners and in stores. Especially bookstores. With almost 100% literacy and book sales of more than $3 billion a year, Japan may have the world's most voracious readership...
...editor of Foreign Affairs can and often does play an important role in shaping U.S. foreign policy debate. The magazine enables scholars and once-and-future officials to reach an elite readership, including the members of its parent organization, the New York City-based Council on Foreign Relations. Hyland, who played a key role in negotiating SALT I, was once known as a hardliner, but in recent years has become more confident about the potential for balanced arms control agreements, and the unlikelihood of nuclear war. Said one former colleague: "He is no ideologue." A State Department analyst agreed...