Word: readership
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Dates: during 1960-1969
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...Press's publications are as widely circulated as these, however. Although some books -- Eleanor of Aquitaine and the Four Kings, by Amy Kelly, for example--have made the best seller list, the Press's confinement to the realm of scholarship prevents a wide readership for most of its books...
...like any other commodity, must cater to the whims of the consumer--and the consumers are more interested in sensational stories than in background material. Reston's only response to this logic, in essence. Is that the papers owe an extensive coverage of foreign affairs to their most intelligent readership...
...short supply. For instance, Novy Mir Editor Aleksandr Tvardovsky last year received more pages for his crusading literary monthly, which keeps irritating party bosses with exposes of social and economic abuses. Even though (or perhaps because) he had been ousted from the Communist Party Central Committee for "revisionism," readership was going up. Mostly, the competitive pressure is causing the papers to shed some of their drabness. Headlines are boxed in color, the number of pictures has increased, the quality of newsprint and typography has improved. Political puritanism and pre-publication censorship still keep the mass-circulation national papers, such...
...Evans, 45, is the very model of a cosmopolitan correspondent. Swarthy, slangy, excitable Robert Novak, 35, often acts like a Chicago police reporter. Yet professionally, the two men complement each other perfectly; they have merged their talents in a joint political column, "Inside Report," that has a faster-growing readership than any of its competitors. Begun in 1963 with only 35 clients, "Inside Report" is now carried by 135 newspapers...
Along with its readership of solid citizens, Figaro generally supports De Gaulle, though some of its columnists harshly criticize him. It is more sympathetic to the U.S. than any other French publication and is less strident in its criticism of the U.S. role in Viet Nam. But it also makes a point of defending French standards against the onslaught of foreign customs, has tried to ban everything from bubble gum to the English-language prefix "super." "We've always been non-engage," says Editor Louis Gabriel-Robinet. "We've never belonged to any political party-just the party...