Word: readership
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Dates: during 1960-1969
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Shotguns Approved. Many papers go along with the businesslike rationale of the Detroit Free Press. "We're a family newspaper," says Bill O'Flaherty, the national ad manager, "and there's no point in losing our readership by giving them what they don't want." His yardstick...
...Observer's punch and thoughtfulness has brought it a readership well beyond the borders of Idaho - it has subscribers in 41 states, including many politicians in Washington. In a praiseful article, the Columbia Journalism Review noted that the Observer "comforts the afflicted and afflicts the comfortable." Afflicting the comfortable produces advertising cancellations as well as press-association awards; last year the paper lost $4,000 on a gross income of $51 ,000. It would be out of business if it were not subsidized by its owner, Boise Valley Broadcasters, which operates radio and television station KBOI...
...Music of Time, a serial novel issued in fairly regular installments for more than 18 years, can now be seen for what it is: a great prose composition in which the whole is greater than the sum of the parts. Powell invites his dedicated (though still small) readership to think of his work in musical terms. The descriptive form that suggests itself for his nine novels is a series of piano concertos with variations on a single complex theme. Powell's narrator, Nick Jenkins, is, of course, at the piano...
...Socialist and editor of the New Statesman from 1931 to 1960, whose radical views helped shape Labor Party policy and colored the entire fabric of British politics; of a stroke; in Cairo. When Martin came to the New Statesman, it was an insignificant left-wing weekly with a small readership and less clout. Martin drew his Fabian Society friends (G. B. Shaw, H. G. Wells) to the pages of the magazine, made it Britain's foremost intellectual forum, increased circulation to 80,000. His own influential column, "London Diary," was Utopian in thrust, often whimsical in tone, and maddening...
...single electronic flash pre-emoted the role of family entertainer. Whittaker Chambers' "I Was the Witness" and Veteran Pete Martin's "I Call On" interviews with celebrities set alltime records for newsstand sales, and circulation grew to 6,000,000; but it was a lowest-common-denominator readership. Advertisers lost faith in the Post audience and moved their accounts to TV or to more modern or specialized publications...