Word: readership
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Dates: during 1960-1969
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...stands farther than Palmer from the actual practice of journalism. His ghostwriter, Reporter Thomas E. Michael of the Memphis Commercial Appeal, last consulted the dentist nine years ago. "I'm very much by myself," says Michael, who has since managed six Middlecoff bylines a week-for steadily dwindling readership. Most golf columns lose readers at about the same rate that their custodians lose tournaments. And since Middlecoff hasn't been winning any lately, his syndication is down to 30 papers from a high...
...suggestion so sensible that it promptly set a postwar style. As the magazine grew, its interests expanded: vacation planning, advice on romance, cooking and sewing instruction, even history in the form of a series of famous accouchements. Its contents made Elle as attractive to factory girls-21% of its readership-as to manufacturers' wives...
...more urgent century, however, seemed to have beached the paper, like Britain itself, in the glorious past. Once the Times commanded more readers than all other national dailies combined; today it is the least of them, with 254,000 circulation: 2% of total newspaper readership and less than 5% of the circulation of that popular giant, the Daily Mirror...
...avoid the union label that it packed as much punch as a Sunday supplement. Although the Oregonian and the Journal have together lost 79,000 in circulation since the strike, the tabloid Reporter could not even attract all those defectors. At death it had barely 58,000 in paid readership...
...what really hurt was an editorial miscalculation in New York. Out to Los Angeles headquarters went a small army of technicians and advertising and circulation men-but no additional writers and reporters. The Western Edition, aimed at a Western readership, was never much more than a slenderized Eastern Times, exported from New York. It had neither the hefty attributes of the original nor the local attractions of a truly local paper. "One thing that used to make my job just a little less pleasant," said Executive Editor Scott Newhall of the San Francisco Chronicle, "was that people would...