Word: readership
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Dates: during 1960-1969
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Benny the Bum. Myths endure, but their purveyors do not. Last week, after a century and a half of continuous publication, the Post came to an end. Readership had remained high in recent years, but costs rose higher and advertising revenues went down. Largely because of the Post's problems, the parent Curtis Publishing Co. had lost $62 million since 1961. The Post figured to cut its deficit from $5,000,000 last year to $3,000,000 in 1969, but hopes of regaining advertisers remained dim. The Curtis board of directors, bowing to the inevitable, gathered...
Under Curtis' exuberant, free-spending management, the Post grew up with the century. It was the expansive age of oil and railroad fortunes and of Horatio Alger; young, middle-class men everywhere were ambitious, eager to make money. The Post captured their readership with such articles as "How I Made My First Thousand Dollars" and with the masculine fiction of Kipling, Bret Harte and Jack London...
...religion. "Unlike most dailies," the Tribune announced, "we will not compete for hard news. Unlike many weeklies, we will be neither a community bulletin board nor a pamphlet for angry manifestations." With a 14-man staff-half black, half white-the paper hopes to reach an equally integrated readership. Its projected circulation...
THESE ARE all problems of presenting news or commentary from a correct viewpoint; it also might be worth considering a possible result--loss of the broad circulation base. The newspaper thus would end up with a more select readership--namely, those who agreed with its viewpoint--and therefore by ordinary definition no longer would be a newspaper...
...politics" for an editorial questioning Spiro Agnew's ethics, he not only seemed to protest too much but actually gave the Times's critique far wider currency than it would otherwise have had (the editorial appeared originally on a Saturday, when circulation is low, and editorial page readership is even lower). In Syracuse, on the other hand, Nixon remained very much in control of himself and the situation when he encountered the best-organized heckling he has yet seen on the road. Taking a cue from Ed Muskie, he let his opponents have their...