Word: branding
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Dates: during 1990-1999
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Porcellian president Paul K. Nitze '00 evaded the lottery process for parking. And just because he has a brand new, shiny car. Or, so the story goes...
...flyer in particular sticks out in my mind. I came across it months ago. It read "Blasphemy is denying one's dreams." I don't know the context of the phrase. It would be bad enough if it were merely commercial. In Costa Rica, where I live, a certain brand of cigarettes advertises on television along pretty much the same lines...
DeSoto. Hudson. Duesenberg. Packard. And now you can add Plymouth to the long list of American car brands no longer gracing auto showrooms. DaimlerChrysler executives announced Wednesday that the company is discontinuing the brand after 72 years. Earlier this decade, when Plymouth's sales begun to slump, Chrysler reinvented the brand as an economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant...
...Plymouth's domestic sales maxed out at 750,000 per annum, buoyed by its success in stock car racing. Then globalization - and fuel shortages - set in. In more recent times, the Detroit behemoths have begun to gobble up foreign automakers, notably Volvo and Saab, with younger demographics and better brand images, and some of America's most famous brand names, such as Plymouth and Oldsmobile, have begun to feel the pinch as the companies seek to cut marketing and advertising costs by focusing on brands with a more youthful image. Oldsmobile, with sagging sales throughout the decade despite many attempts...
...power play, designed to strengthen City Hall's control over a wide array of programs and initiatives. As Giuliani conceded defeat, his Democratic foes were making gleeful predictions of the vote's effect on next year's Senate race, which is expected to pit the mayor against brand-new New Yorker Hillary Clinton...