Word: branding
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Dates: during 1990-1999
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Every time the Undergraduate Council looks under the cushions of its proverbial couch, it finds money. At last night's meeting, the council voted to spend a newly discovered $2,400 on a brand new computer...
...kind of survey. The Postal Service is not about to charge 5[cents] for every e-mail. Deodorants do not cause breast cancer. M&M's will not give you free candy, nor will the Gap send you a free pair of jeans, nor will Honda drive a brand-new Civic to your front door if you pass on "their" messages...
...more precise disciplines of melody and orchestration can lead to suspicions of musical conservatism, even retrogression. Yet jazz can--and should--go anywhere, as long as the direction's not conventional, and there is no one better than Charlie Haden at taking an old road to a brand-new place...
That's because a tumor is made up of a hodgepodge of cells containing different genetic mutations, each of which allows it to wreak a different brand of havoc. Some mutations spur rapid growth; others prod nearby blood vessels into sprouting new capillaries; still others send cancer cells out into the bloodstream, where they can seed new tumors. Within 10 years, predicts Robert Weinberg, a cancer biologist at the Whitehead Institute in Cambridge, Mass., "we will analyze the mutant genes and then tailor-make a treatment [for] that particular tumor...
...Across the street from the Ritz Carlton and nestled between the posh shoulders of the Armani boutique and Alan Bilizeran, the 25 Newbury Street Banana Republic seems to want to play in the big leagues. They use their location as much for brand name advertisement as for selling clothes. And it seems to be working; across Boston people are buying and vying to dress like a banana...