Word: branding
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Dates: during 1990-1999
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...incredibly risky. How elastic is the Amazon brand name? How much can you stretch it until it simply explodes and becomes meaningless to consumers? And how long can the money hold out? Bezos has already burned through a bank's worth of cash with no sign of slowing down. If anything, he's upping the ante--according to estimates, the company's net loss could be $350 million this year alone...
...didn't drink, do drugs or even swear. People liked him anyway. And almost every summer, he headed for his grandfather's ranch in Cotulla. It was the perfect antidote to the brainy world he inhabited the rest of the year. On the ranch he'd ride horses, brand cattle with a LAZY G, fix windmills and tool around in a 1962 International Harvester Scout. He helped his grandpa fix a D6 Caterpillar tractor using nothing but a 3-ft.-high stack of mail-order manuals. "You have to have a lot of patience on a ranch in the middle...
...will the company's more than 13 million customers stick around for power drills and wide-screen TVs? "No one's sure where all this is going," says Carrie Johnson, an analyst with Forrester Research and an Amazon optimist. "Initiatives like zShops and Auctions are distracting to the brand. They need a tab on the home page that says, OTHER CRAP...
...setting the price of goods of indeterminate value. (Some of the earliest ones were held by Roman soldiers selling off battle loot.) Auctions make more sense for items whose worth is uncertain (an antique chair or a used forklift) than for commonly sold goods (a new pair of name-brand blue jeans...
...three." Companies such as Circuit City and eToys' competitors KB Toys and Toys "R" Us are proving they're not out of the game. "Clicks-and-mortar has a lot of inherent advantages," says Seema Williams, e-commerce analyst at Forrester Research. "For one thing, an existing, powerful brand presence. It's going to be awful tough for an online retailer to maintain its lead once the clicks-and-mortar people get their act together...