Word: ballyhoo
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Dates: during 1930-1939
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...Technicolored action). Above all, most of them knew by heart the love story of Rhett Butler and Scarlett O'Hara, and they were there to protest if it had undergone a single serious film change. Putting it on fPm had been a job as fantastic as the ballyhoo...
Soldiers, sailors, policemen cheered lustily, carried their former Chief off the parade ground on their shoulders. Later, the Colonel went to his campaign headquarters, a place filled with bodyguards, publicity men, secretaries, photographers and Latin spellbinders who are set to ballyhoo for Batista all over the island. Candidate Batista has been endorsed not only by the Nationalist, Liberal, National Democratic and Realist Parties, but also by Cuba's Communists...
...utility bosses (one of whom, white-mustached, aristocratic Hobart Porter of American Water Works, once used him as a Washington lawyer), got them to pledge to invest up to $1,000,000,000 a year on war emergency plant in 1939 and 1940. One power executive remarked: "They wanted ballyhoo and we gave it to them." Less than $500,000,000 was actually spent...
Reporters scurrying to check up found that current U. S. diplomacy looked good in Finland and Russia. Thin, hardheaded, 47-year-old Ambassador Steinhardt in Moscow got a reputation for keenness as a lawyer, a trade expert, a ballyhoo-proof prophet of the 1929 crash, long before he won a diplomatic reputation in South America. Genial, portly Arthur Schoenfeld in Helsinki, a diplomatic trouble shooter, was sent to Finland two and a half years...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...