Word: ballyhoo
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Dates: during 1930-1939
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...Archie Moulton Andrews, had been persuaded to let him display the Schick shaver along with his own Lektrolite cigaret lighter at the Chicago world's fair. After a disagreement over distributing rights, Promoter Andrews developed his own dry shaver, the Packard, and began to sell it with noisy ballyhoo. A typical advertisement pictured a small child from behind & below, with a caption: "JUST AN IDEA OF HOW SMOOTH YOUR FACE FEELS AFTER USING A PACKARD LEKTRO-SHAVER." Jacob Schick sued Archie Andrews for infringement of his patent, but he lost, and the number of competitors continued to increase...
Best-seller lists are generally compounded of publishers' ballyhoo and booksellers' hopes, do not include children's books or reprints. The following list, arranged in order of nationwide sales, differs in that it is based on actual sales figures for last month, supplied by leading U. S. bookstores...
...speeches. Wriggling under such naming of names, the N. E. A. delegates became even more uncomfortable (though some cheered) when Professor Goodwin Watson, of Columbia's Teachers College, praised the cooperative achievements of Soviet Russia and sneered at New York City's World's Fair as "ballyhoo for business, a coming to gigantic life of the advertisements in the expensive magazines...
This indignant blast by Producer Walter Wanger last month; announcement that during the filming of Blockade mysterious strangers had been snooping about the set; and a report that when it was completed, a print was sent to General Franco's agents were all characteristic of the ballyhoo preceding the release of this picture. Consequently, when Blockade finally appeared last week, the cinema industry justifiably anticipated a polemic sensation that would jolt other producers' self-imposed silence on controversial subjects from totalitarian government to the relative merits of Scotch and bourbon whiskey...
...this year's conventions the spirit of Hollywood enterprise was neatly summed up by firing tommy guns loaded with blanks. At other conventions, this year's plans for some 500 feature pictures, to cost some $150,000,000, were introduced with less noise, no less ballyhoo. By last week salesmen were visiting the nation's 16,558 exhibitors, talking up next season's shows. Under the block-booking blind-selling system of distribution to which the sprawling cinema industry is geared, they were all out to sell, in prescribed assortments, films not yet produced...