Word: ballyhoo
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Dates: during 1930-1939
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...peach prices might drop to $15 per ton, substantially less than the cost of production. Growers appealed to the chains. Ted Braun and National Association of Food Chains' Vice President John A. Logan made careful but speedy preparations, and 34,000 chain stores staged a four-week peach ballyhoo. Sales jumped 171% over the same period for the year before, the carry over was cut to 1,929,000 cases; the growers got $30 per ton for their 1936 crop. This success was largely responsible for persuading the chains to make such campaigns permanent policy...
...Nothing Sacred" stars Carole Lombard in Ben Hecht's story of the girl who faked radium poisoning so that a New York tabloid would rescue her from Vermont and show her how America lives. If the picture is not as hilarious as advance ballyhoo led everyone to believe, it is because Frederic March takes his part as the obituary editor (and Mr. Hecht's means of de-bunking New York) altogether too seriously...
McNamee calls the attack vicious. Few with an objective viewpoint can call his running description less than vicious. It is a definite incitement to war. Preceded by a resounding ballyhoo of advance publicity the pictures seem definitely keyed to a war hawkian pitch. Few will deny the American people the right to see the pictures, but it is hardly too much to ask that the producers do not attempt to stir up a war fever in an effort to sell their pictures...
...trend. Last week former Fawcett Publications Business Manager William Cotton did just that, put on newsstands mainly in the Midwest 200,000 copies of a 10? bimonthly, Peek-A Look at Life. In Peek Publisher Cotton, now eastern representative of Illinois' Kable Bros. Co., printers, does a picture Ballyhoo of LIFE in "Peek Along America's News Front." Sample caption: "Larry (Tarzan) Crabbe holds Betty Grable up on the Paramount lot so the cameraman can see what made Tarzan wild." Other features: "Peek-uliar Fishing," "Peek at a (Animal) Party," "Peeking at Pictures" which features a "distortograph...
...19th Century, Financier William Collins Whitney began to buy race horses with the open intention of winning more races than Speculator James R. Keene. He never succeeded. But in 1900, with the help of famed Jockey Tod Sloan who was imported from England for the occasion, a Whitney horse, Ballyhoo Bey, won the Futurity Stakes, richest race in the world for 2-year-olds. Next year Volodyovski, racing in the silks of William Collins Whitney, won the English Derby and gleeful Mr. Whitney set up Coney Island Jockey Club to $6,000 worth of champagne...