Word: ballyhoo
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Dates: during 1923-1923
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Little Old New York. With a pounding of drums and shrill cries of the ballyhoo herald sounding more loudly than ever when motion picture was heralded before, this latest product from the laboratories of William Randolph Hearst arrived in New York. A theatre was purchased and redecorated at an expense of hundreds of thousands. A huge list of names was amassed for the opening night?social celebrities, famous figures of the stage, sporting men and women, beauties, politicians. Victor Herbert conducted the orchestra...
Expert critics agree that Gibbons, who is little more than a middleweight, will have " no chance." Others, equally expert, insist that the whole announcement is merely a bit of ballyhoo and that Tex Rickard will step in at the critical moment and transfer the fight to Boyle's Thirty Acres...
...positively and obviously the most sensational high wire artist of all time," Mile. Leitzel " breaks every law of gravity," and the circus advertises its clowns as being so funny that they "would even make a prude smile." It seems never to have occurred to the press agents, barkers and ballyhoo men of Barnum and Bailey's that anybody might ask "Well, what of it?" or "Who cares?" With an unerring understanding of popular psychology, they realize that what the American wants is quantity- all the measurements of time, space, and movement in the nth degree. We have the fastest...