Word: ballyhoo
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Dates: during 1930-1939
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...addition to the mountain of ballyhoo released about G.B. S's movie debut would be worse than futile, but taking "Pygmalion" alone, and shaving off the fringe of grey whiskers, the finished product is a very engaging and witty comedy. It is too bad that the movie is presented to the public with such a blast of trumpets and publicity, for John Q. gets the impression that it is a picture of world-shaking implications. Certainly there is nothing super-colossal about "Pygmalion," and in that very fact lies its charm. There is plenty of Shavian paradoxical comment on Humanity...
...ballyhoo surrounding this year's Tiger tank edition is mindful of the good burghers of Hanover, but Dick Hough, Ned Parke, and A1 Van de Weghe are certainly food for thought. Call the Orange and Black favorites for Saturday, but make the Crimson dark horses of a very light hue for the meet...
...American Way (by George S. Kaufman & Moss Hart). After getting almost as much ballyhoo as a World's Fair, Kaufman & Hart's monster "spectacle" opened last week with a cast of 250. Against the animated background of an Ohio town, it tells the life-story of Martin and Irma Gunther (Fredric March and Florence Eldridge) from their arrival as immigrants, through joys and sorrows, poverty and wealth, until Martin is killed by a Nazi Bund while trying to prevent his grandson from joining...
...kind of thing is blatant propaganda, in which Government money is squandered to keep the Government in the hands of one regime. New Dealers defend it as an up-to-date and effective way of letting the people know how their money is spent. Just how much expense and ballyhoo is justifiable in passing out such information is the main point at issue. There is another point: since 1913 there has been a U. S. law forbidding any Federal agency to hire a "publicity expert" without a specific appropriation...
Best-seller lists are generally compounded of publishers' ballyhoo and booksellers' hopes, do not include children's books or reprints. TIME'S list, arranged in order of nationwide sales, is based on actual sales for last month, supplied by leading U. S. bookstores...