Word: ballyhoo
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Dates: during 1940-1949
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...bonanza. Eagle Lion, distributor of Rank's The Red Shoes, has grossed more from its 40-week run in Philadelphia's Trans-Lux than from all its other pictures in Philadelphia theaters during the same period. Better still, less receipts have to be splurged on costly ballyhoo; a sureseater hit automatically woos the kind of audience that is eager to seek out a good film...
...first problem the girls encountered occurred shortly after the turtle took up residence in a University Hall goldfish bowl. After days of planning and ballyhoo, the trainers discovered to their chagrin that the turtle couldn't swim. They blamed it on the goldfish...
Some conservatives suggested a Western-style solution: they wanted a "Rat Week," with plenty of anti-rat ballyhoo, and, to stimulate private enterprise, an increase in the present bounty of a half ana (1?) for each rat caught. Others objected that if the bounty were raised, it would pay the city's poor to go into the business of rat-raising and Bombay would wind up with more rats than ever. Councillor Gordhandas Goculdas Moraji, an orthodox Hindu, shuddered at even considering rat extermination during the current festival in honor of Ganapati (Ganesha), an elephant-headed god who likes...
...visit to the U.S. to deliver the principal address at a festival launched last week in Aspen, Colo., honoring the 200th anniversary of Goethe's birth. He had never come before, some of his friends have said, largely because of what he has -heard about U.S. publicity and ballyhoo methods. But all through his first ordeal-by-press he seemed to be having a fine time. He turned his massive head alertly from questioner to questioner, often exploding into easy laughter, several times correcting his interpreter in the translation of a phrase. He seemed genuinely surprised...
Producer Babb, sparkplug of this unusual moviemaking team, pushes Mom and Dad as if it were snake oil. The film is shown only to unmixed audiences after a town has been saturated with a ballyhoo campaign that leaves no one but the livestock unaware of the chance to learn the facts of life. Each of the 16 prints of the film now touring the U.S. has its own advance man, plus a lecturer and two "nurses." The so-called nurses revive spectators who faint during the bolder medical sequences. During intermission, after the lecturer's spiel, they help...