Word: ballyhoo
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Dates: during 1930-1939
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...been humming since last winter, in constant touch with the High Commissioner to the Philippines in Manila. That office and Paul McNutt's friends were ready with an efficiently stage-managed homecoming celebration. The timing was just about perfect. Now was the season for political bands, bunting, oratory, ballyhoo. Here was a candidate who could stride upon the national stage like a handsome Ulysses returning from labors abroad to hurl fear and respect into the hearts of Democracy's home-hugging suitors. It mattered not that the welcoming party was synthetic, that the Candidate's welcome...
...hearted Frank Murphy announced: "I personally don't want to be on a ticket of any kind." Opined Columnist Raymond Clapper, who has excellent Administration sources: ". . . The Attorney General is running too hard for the Vice Presidency . . . [There is a] hint in certain quarters . . . that [he] forget the ballyhoo and buckle down to work...
...showmanship. To cure that defect the Exposition last week took a promising new managing director to succeed the dethroned Harris Connick (TIME, May 15). Smart, baldish New Director Dr. Charles Henry Strub, onetime ball player and chain dentist, present-day Santa Anita race-track operator, is all for brisker ballyhoo and livelier amusements. He may yet make Treasure Island a bigger attraction. Most notable of its present sights...
...Norman Hume Anthony got fired as editor of Judge nine years ago and spent several months biting his nails in Frank & Jack's speakeasy on Manhattan's West 45th Street before Publisher George T. Delacorte hired him to put out a bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months ago, it folded...
...Ballyhoo's heyday Editor Anthony wrote a musical show, also called Ballyhoo, which profited from the magazine's popularity. Wracking his brains for a new magazine idea, he hit upon the reverse procedure. With Hellzapoppin still a sellout after eight months on Broadway, Norman Anthony offered Producers Olsen & Johnson half a cent a copy for permission to use the title for a magazine.* Having little ready cash, he got a printer and a paperseller to take a chance on three issues, bought $300 worth of art, then sat down in his room in the Parkside Hotel and wrote...