Word: viewership
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CRICCCK, CRICCCK, CRICCCK--IS that the sound of slowly grinding teeth coming from the networks' office suites? So far, this hasn't been the plummiest of fall TV seasons. Overall network viewership is down 9%; none of the record 42 new shows has really connected with audiences; three have already been canceled; and even Murder One--everybody's pick as the season's best new series--is in danger of being smothered in the cradle, having to compete first with the closing arguments of the O.J. Simpson trial and now with ER. It's almost enough to make you feel...
...Turner is a major O.J. beneficiary. Thanks to the trial, the viewership at CNN surged--prompting an estimated $45 million windfall in ad revenues--just at the moment his company was angling to be sold to Time Warner, the parent of this magazine. The dealmakers were smart enough to realize that O.J. wasn't forever, but healthy revenues certainly added to Turner's allure. Already, Ted Turner has sent a $50 million finder's fee to Mike Milken, and the numbers suggest that Simpson deserves the same...
...years pundits had been proclaiming the demise of the Big Three, and they will no doubt do so again. While it is true that cable has eroded broadcast viewership--ABC, NBC and CBS together command a market share of only 57% as compared with 61% just last year and 91% in the late 1970s--the networks still reach 98% of American homes. Even in the face of declining audiences, the broadcast networks are looking at their best year ever in terms of advertising, with an expected $5 billion in revenues for the 1995-96 season. For a movie studio looking...
...perhaps a reading or news program. If broadcasters could discuss scheduling and avoid concurrent airtimes, children would be able to watch all the quality programs made just for them, providing children with a brighter palette of weekly programming and giving broadcasters a realistic opportunity to build a loyal viewership for their programs...
Remaking the show for a mainstream American viewership will be a challenge. Absolutely Fabulous is so appealing because it is as trenchantly sophisticated as it is hilariously base; American sitcoms are rarely allowed to be either. Edina and her pal Patsy, played by former James Bond vixen Joanna Lumley, make endless media references to people like New Yorker editor Tina Brown, legendary Vogue fashion director Grace Coddington and satirist Will Self, whom Edina hires in one of the final shows to write an acceptance speech for a public-relations award she has little chance of receiving...