Word: viewership
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Dates: during 1990-1999
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...course, the immediate goal of this experiment is an old one: get kids to watch MTV. Though only a percentage of the hoped-for viewership will play at once, the show will help MTV stay on top of trends like Internet use, which is essential to keeping the music channel relevant to kids. The format rewards loyalty; in a sweepstakes at the end of the season, webRIOT will give away a Ford Focus to one lucky online player. The more games you play, the better your chances...
...channel cable universe cuts its viewership in half? Have fun in a 500-channel medium. Or 5,000. Or 5 million. "You'll be competing for people's attention whether you're a radio website, a TV site or my grandmother's birthday-party site," says Todd Wagner, CEO of Broadcast.com the online video site that Yahoo snapped up last summer for $5.7 billion...
...Average viewership rating and share for the Parents' Television Council's 10 Best Family-Friendly Shows...
...grow tired. Yet when longtime co-anchor Joan Lunden was eased out in 1997, no obvious successor was ready to step in. After Gibson moved on too, the show was left with a new team, Lisa McRee and Kevin Newman, who had little following or chemistry. The show's viewership has fallen further and further behind Today's; in the most recent weekly ratings, GMA even dropped behind CBS's perennially third-ranked This Morning...
...that, believe it or not, was one of the findings parents might regard as good news. Kids watched TV for an average of an hour and a half each weekday, the study found, a 25% decline since 1981. The drop parallels the Nielsen ratings, which show that TV viewership by kids ages 2 to 11 has reached its lowest level since...