Word: viewership
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...industry sure needs a winning strategy. With cable encroaching, the broadcast networks have seen their viewership decline from 56% of households with TV sets in 1980 to 22% last year, according to Nielsen Media Research. "We have had a tremendous crash in terms of audience," says Tom Wolzien, senior media analyst for Sanford C. Bernstein & Co. At the same time, production costs have skyrocketed, from $1 million per one-hour episode in 1990 to about $2 million today...
...Schumacher's dominance is threatening that. Unlike Woods, whose earlier string of victories clearly contributed to golf's popularity, the fact that the German driver has already won 10 of the 11 F1 races this year is making fans yawn. F1 organizers fear Schumacher's superiority could dent TV viewership and jeopardize the huge amount of money--trade magazine Business F1 estimates it at $943 million--sponsors pay to have their logos plastered on cars and drivers' overalls. In Barcelona in May, for example, Schumacher led the race from beginning to end. Three weeks later he did the same...
...contrast, at the same stage in the run-up to the Sydney Games in 2000, organizers had sold 50% of their total. Hotel bookings are also down, and earlier this month, Athens workers demanding pay increases threatened mass strikes and walk-outs. On the other hand, TV viewership is looking positively steroidal. Organizers predict a staggering 4 billion viewers worldwide, up from 3.7 billion in 2000. Four thousand TV crew members and 1,000 cameras will produce an unprecedented 3,900 hours of live coverage for audiences from Birmingham to Bangkok. NBC alone says it expects to air three times...
...fixed is if they pick me." The hubbub might explain the success of this reality show in Italy. According to the show's producers, Endemol, only Spain - another Latin country - has ratings that are close to those in Italy. This past spring, Grande Fratello achieved its highest viewership since its sensational first edition in 2000, with a weekly share of 34% over three months, and more than 11 million viewers (in a country of 58 million) tuning in for May's final episode. Aldo Grasso, a professor of mass media at Milan's Catholic University and the TV critic...
...crucible moment of the tour was their performance on the Ed Sullivan TV show on Sunday night, Feb. 9. Some 73 million Americans tuned in that night, the largest viewership in the history of television to that point. More than 50,000 fans and curiosity-seekers had applied for seats in the studio audience, of whom only 728 could be accommodated. I was one of the reporters watching from the back of the theater. (Maybe this actually was a dream assignment.) What struck us journalists that night was the noise that engulfed the Beatles as they trotted out onstage - intense...