Word: viewership
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...print media's filter. "Too little control of how it goes over," explained a Clinton aide. "The only way out is through television." With 60 Minutes' post-Super Bowl audience expected to approach 100 million people, the state of the Clintons' union was certain to command a greater viewership than George Bush's State of the Union address on Tuesday, a speech sure to be one of the most politically significant of his career...
...jointly produce programming for PBS. Brokaw will appear on PBS with Robert MacNeil and Jim Lehrer, and solo on NBC. The deal provides NBC with a graceful way of covering the conventions without sacrificing lucrative entertainment shows, since its own coverage won't begin until 9:30 p.m. With viewership dwindling, the conventions have become an expensive duty for the networks. Still, they are loath to offend politicians, who regulate broadcasting...
...appendage of an already established hit, America's Funniest Home Videos.) The three networks' combined share of the viewing audience -- more than 90% just a dozen years ago -- hit another air pocket this fall, dropping 4 percentage points from a year ago, to 66%. On Saturday nights, when TV viewership is at a low ebb, nearly half the audience is tuned in to something other than the Big Three...
Here's where it gets interesting, Diane. Nielsen used to depend on diaries and household meters to measure national viewership. But in September 1987 the company switched to people meters. These devices, currently in 4,000 homes, require every member of the household to push a button whenever he or she starts watching TV. Ad executives love people meters because they can tabulate exactly who is watching TV at any given time. But the networks don't trust the gadgets, mainly because they show fewer people are watching network TV than the old system...
Network researchers suggest that viewers are just getting tired of pushing those buttons. Crazier things have happened. In 1975 Nielsen showed another alarming drop in viewership. Turned out the problem was the glue attaching the meters to the TV set. As the sets heated up, the glue cracked and the meters disconnected...